This is CEO member, Summer Downen. We have just completed the book, Things You Wish You Knew Yesterday, written by the architect of the CEO program, Craig Lindvahl. My favorite chapter in this book is titled “ The 3 Most Important Things.” I related to this chapter because I couldn't have successfully run my business without knowing these 3 key instructions. The importance of keeping your word and living up to customer expectations is vital when being an entrepreneur and CEO. The book says " 1. Do what you'll say you'll do, 2. Do it when you'll say you'll do it, 3. Communicate while you do it. If you do these three things, your life is going to be fabulously successful. Don't do them, and you'll join the legion of people who can't figure out why life is so complicated." This chapter really opened my eyes on the values of honesty, living up to promises, and communication.
